Nice amount of details to understand UX writing. Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word. 5 Tried And Tested Steps For Strategic UX Writing (Used by Google) Strategic microcopy for your websites and apps can make or break a successful user experience and appealing brand voice. You'll also structure your voice throughout so that the brand is easily recognizable to its audience. This item: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky Paperback £21.71 In stock. Customers who viewed this item also viewed. Reviewed in the United States on October 5, 2019. It describes methods of using words inside user experiences (UX) to meet common business goals while… … - Selection from Strategic Writing for UX [Book] Great introduction, solid examples, robust enough for mid-level folks, Reviewed in the United States on September 9, 2020. Writing Is Designing: Words and the User Experience: 1, Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter), Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, Laws of UX: Using Psychology to Design Better Products & Services, Content Strategy for the Web (Voices That Matter). Torrey: The book actually came out of going to the Confab conference in 2018, and it was my first time going to that conference, which I … Try Prime EN Hello, Sign in Account & Lists Sign in Account & Lists Orders Try Prime Cart. My personal favorite is the 30/60/90 day game plan for starting a new role, as well as the documentation and measurement chapters. Great practical guide for all UXers out there, Reviewed in the United States on July 15, 2019. For starters, you walk through three example apps with distinct voices, with loads of screen shots and a voice chart that you can use as a blueprint for creating voice guidelines for your own team. Sent from and sold by Amazon. You're listening to a sample of the Audible audio edition. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. There's a problem loading this menu at the moment. No, the best way to learn about UX writing is by doing. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. This incredible range of experience helps her empathize with a broad range of web and app users. Great tips on how and where to say the things to engage people. Start your free trial. All The best UX writing resource, however, isn’t any of those I’ve mentioned. And most of these writers were struggling with the same demons I … This shopping feature will continue to load items when the Enter key is pressed. And the workplace advice you get from this seasoned practitioner is priceless, like having a generous co-worker making time to show you the ropes. When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. Good resource, Reviewed in the United States on January 8, 2020. While that book focus more on how to write good UX content, this is more about the thinking and preparation before you start to write. Strategic Writing for UX Drive Engagement, Conversion, and Retention with Every Word 1st Edition by Torrey Podmajersky and Publisher O'Reilly Media. Speaker - Torrey Podmajersky Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. Reviewed in the United Kingdom on 24 May 2020. In Hamilton, Lafayette tells George Washington that they need to bring in Hamilton for his "practical, tactical brilliance", and that's exactly what Torrey Podmajersky brings to the world of UX writing. An excellent book. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Save up to 80% by choosing the eTextbook option for ISBN: 9781492049340, 1492049344. Highly recommend. Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits. So, tell me a little bit about how the book came to be, Torrey. The cover of Strategic Writing for UX, featuring a gray catbird. by Torrey Podmajersky ... We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Strategic Writing for UX Drive Engagement, Conversion, and Retention with Every Word. 9 amazing UX writing resources for you to go and check out. I pitched Strategic Writing for UX after attending Confab 2018, where I met more UX writers (product writers, content strategists, etc.) Strategic Writing for UX. You'll black out halfway through page two. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Apr 17, 2019 - When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. As a bonus, the Kindle version is thoughtfully formatted, with legible images and tables. I’m a firm believer that the … Throughout the book, the writing is clear, helpful, encouraging, and easy to follow. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Your recently viewed items and featured recommendations, Select the department you want to search in. Think Like a UX Researcher by David Travis Paperback £37.04. Conditions apply. Written by Torrey Podmajersky When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. You can still see all customer reviews for the product. Approved third parties also use these tools in connection with our display of ads. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word Torrey Podmajersky. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that's purposeful, concise, conversational, and clear. Elena Sanchez. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Buy this product and stream 90 days of Amazon Music Unlimited for free. With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. Insanely repetitive (fun drinking game: sip every time you see the word "goal" or "organization"). One of these items is dispatched sooner than the other. in one place than I had ever seen in one place – 40 of them! © 1996-2020, Amazon.com, Inc. or its affiliates. Strategic Writing for UX manages to cover a lot of ground with enough detail to educate, enough examples and research, to form and educate the UX writing newbie as well as the more experienced person. Strategic Writing for UX is a practical and valuable guide which organizations at various levels of UX Writing maturity can apply to their products. Something went wrong. Please try again. E-mail after purchase. Amazon.com: strategic writing. The Best UX Writing Resource. You'll want to borrow the examples showing how to present UX text ideas to colleagues. (Voices That Matter), 100 Things Every Designer Needs to Know About People (Voices That Matter). So there we have it! The print version of … This book really helps to explain how words form an integral part in the two-way conversation between a product and its user, and offers helpful methods and tips to frame content decisions in a reliable process. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Yet Torrey also does this in a reasonably concise way. by Torrey Podmajersky ... We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Skip to main content. Author, Strategic writing for UX; Seattle, USA; Australia. Product researcher at Instagram; New York City, USA; Torrey Podmajersky. The book’s practical advice for mapping conversations as a method of understanding a user’s interaction is helpful, as is a framework for establishing consistency in labeling and voice. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Try again. Your recently viewed items and featured recommendations, Select the department you want to search in, Reviewed in the United States on September 25, 2019. Please join us at Blink UX on Thursday, June 27th for Torrey’s official book-launch party! The content can be as consistent… Strategic Writing for UX on Vimeo To get the free app, enter your mobile phone number. Strategic Writing for UX by Torrey Podmajersky Get Strategic Writing for UX now with O’Reilly online learning. I’ve been using its tables and examples since I got it. August 14, 2019. Strategic Writing for UX. 4.7 out of 5 stars 34. The section about creating a voice chart was especially useful in helping us to think through the way our company wants to communicate with our customers and how to align the voice with the user's purpose for using the product in the first place. Sent from and sold by Amazon. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. Well done! An excellent read for designers of all types as it can be all too common for the words in the user interface to become an afterthought. I think this book is just what the new-ish UX writing field needs! About the book Strategic Writing for UX is the first book about UX writing from a major publisher (O'Reilly Media.) Endless jargon. This looks and feels like a bland, hastily constructed PDF. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. In stock. Top subscription boxes – right to your door. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Torrey provides ideas for frameworks and systems to ensure that users can recognize a product’s voice, understand it, and achieve their goals. She covers easily 400+ pages worth of material in under 200 hundred pages, making this a great educational piece as well as a guide you can take along your UX writing journey, whether you're a writer, visual UX designer, researcher, or other design teammate. Strategic Writing for UX is a practical and valuable guide which organizations at various levels of UX Writing maturity can apply to their products. If you're considering moving into UX writing, you'll welcome the footsteps this book gives you to follow. 1-Click ordering is not available for this item. Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. This item: Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky Paperback $25.99 In Stock. When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. Strategic Writing for UX gives fantastic advice on the application of UX principles at a very granular level. Strategic Writing for UX Written by Strategic Writing for UX. Reviewed in the United States on May 23, 2020. This page works best with JavaScript. Ships from and sold by Amazon.com. Strategic Writing for UX is a practical and valuable guide which organizations at various levels of UX Writing maturity can apply to their products. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky Paperback £21.30. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word, Choose from over 13,000 locations across the UK, Prime members get unlimited deliveries at no additional cost, Dispatch to this address when you check out. Buy now on amazon.com New. There's a problem loading this menu right now. Torrey provides ideas for frameworks and systems to ensure that users can recognize a product’s voice, understand it, and achieve their goals. But how do you choose the right words? Podmajersky paints a picture of what it's like to do this work in a high-performing team, and provides a clear perspective on how different types of writing work together to create a product experience. Language in software helps the user get to where they want to go, and by focusing on what the user wants to achieve, loyalty and trust is gained. It also analyzes reviews to verify trustworthiness. I think it pairs well with Microcopy. Strategic Writing for UX: Drive Engagement, Conversion, and Retention... Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word. And how do you know if they work? Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word eBook: Podmajersky, Torrey: Amazon.com.au: Kindle Store In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. But how do you choose the right words? Disabling it will result in some disabled or missing features. Excellent guidance for a fascinating field, Reviewed in the United States on January 5, 2020. Great complimentary guide for other content strategy books. Strategic Writing for UX Writing is as important as visual design in UX, and this book explains how to do it right (Image credit: O'Reilly) Buy it on Amazon When it comes to UX, visual design is usually the area that gets discussed the most, but getting the words right is just as … Feb 29, 2020 - Drive engagement, conversion, and retention with every word. by Torrey Podmajersky ... We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. In stock. Torrey’s a UX Writer at Google, and she’s also the author of the forthcoming book Strategic Writing for UX. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky available in Trade Paperback on Powells.com, also read synopsis and reviews. Kindle Edition. Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky. See all details for Strategic Writing for UX: Drive Engagement, Conversion, and Retention... © 1996-2020, Amazon.com, Inc. or its affiliates. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. It also analyses reviews to verify trustworthiness. O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers. O’Reilly members experience live online training, … Reviewed in the United States on November 19, 2019. Sent from and sold by Amazon. Please try your request again later. Good Services: How to Design Services That Work, Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter), 100 Things Every Designer Needs to Know About People: What Makes Them Tick? Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Sorry, there was a problem saving your cookie preferences. Get Strategic Writing for UX now with O’Reilly online learning. Unable to add item to List. Principal UX designer at Bill and Melinda Gates Foundation; Seattle, USA; ... Design research lead for IMDb at Amazon; Seattle, USA; Nate Foulds. I especially appreciate the chapter that outlines what to do on the job during the first 30 days, 60 days, and 90 days to gain trust and build a foundation for effective, rewarding UX writing. Strategic Writing for UX. 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